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Love is the surprising emotion that company builders cannot afford to ignore.
Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them.
Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight.
Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method.
Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including:
- Why you should rethink everything you know about building a business
- What a product really is
- The magic of finding what your customers truly desire
- How to turn business strategy and product roadmaps into customer love
- Why you should chase company value, not valuation
- Surveys to measure your company's lovability
Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success.
Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.
- Sales Rank: #11135 in Books
- Published on: 2017-04-25
- Original language: English
- Dimensions: 9.10" h x 1.10" w x 6.10" l,
- Binding: Hardcover
- 272 pages
Review
''Lovability will inspire product managers everywhere to build better products.''
--Chris Yeh, Senior Vice President of Product at Box
''The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business.''
--James Allworth, New York Times bestselling co-author of How Will You Measure Your Life?
''A must read for innovators everywhere, this book reveals an intriguing, human-centric approach to building products and organizations that will make you rethink everything you have learned about business.''
--Ekaterina Walter, Wall Street Journal bestselling author of Think Like Zuck
''This book shares the secrets to building winning products and outlines a clear path to success. Tech leaders and innovators will want to keep a copy on-hand at all times.''
--John Peters, Silicon Valley-based management consultant
''Product managers will find useful guidance in the pages of Lovability.''
--Jeff Lash, Service Director, Product Management at SiriusDecisions
"Lovability is a must-read leadership book for company builders. Building products that people love not only feels good for customers and employees, but is also good business."
--Connie DeWitt, Senior Vice President, Product Management at Adaptive Insights
About the Author
Brian de Haaff seeks business and wilderness adventure. He has more than 20 years of experience building breakthrough products and has founded multiple successful software companies. He is the co-founder and CEO of Aha! — one of the fastest growing companies in the U.S. and the world's #1 product roadmap software. His two previous startups were acquired by well-known public companies.
Brian writes and speaks about product and company growth and the adventure of living a meaningful life. More than 200,000 people follow him on social media and he is a regular contributor to Inc., Entrepreneur, and The Huffington Post. He has been named multiple times by LinkedIn as one of the world's 10 most influential management and culture writers.
He is a proud graduate of both The University of California at Berkeley and Northwestern University. Brian lives in Silicon Valley with his wife and three sons.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Recommend to product managers at any stage
By Tyler
Refreshing addition to my professional bookshelf -- there's an emphasis on honest business practices and improving the experience for both your customers and your employees. Recommend to product managers at any stage!
4 of 4 people found the following review helpful.
Unconventional yet practical wisdom
By Cotter
Unconventional yet practical wisdom. I have read a lot of "business" books but they tend to say the same things. After following Brian on LinkedIn for some time, I decided to buy his book. Not disappointed. He has a fresh approach. There are examples from other companies but also his own experiences. He shares how his company has become so successful and gives exercises at the end. We have an informal book club at work and I made this our next pick.
11 of 12 people found the following review helpful.
I follow Brian on LinkedIn and enjoyed his writing enough to pre-order
By Joshua
A lovable book! I follow Brian on LinkedIn and enjoyed his writing enough to pre-order. I'm glad I did. Receiving the copy early allowed me to consume this interesting and intelligent read over the weekend. Anyone looking to build a product (or a company) will appreciate the many take-aways from the book as they are, like Brian's postings, presented in a compelling and readable style. I look forward to purchasing copies for my clients, and to implementing the responsive method in my own business.
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